Authentic storytelling and true connections

Wayzata chamber of commerce banner with the RicoLatino name on it. The banner is on Lake Street, down Wayzata, Minnesota, across the street from Lake Minnetonka and the panoway.

A creative boutique and consultancy specializing in the US Hispanic market, RicoLatino bridges the gap between marketing, PR, and corporate communications. Because culture—not language alone—is key to relevance, we go beyond mere translation, bringing inclusive narratives, diverse voices, and deep cultural fluency to brand strategy.

Culture and Language

Informed by sociolinguistics and cultural anthropology, Rico and his ad hoc teams offer award-winning copywriting, translation, transcreation, and copyediting services, as well as certified translations. Their work includes social media content and ads, radio and video scripts, presentation decks, press releases, and other assets.

Inclusive English (beyond pronouns)

Increasingly, copy and scripts written in English will be read and heard by people (prospects, customers, and employees, in B2C and B2B communications) whose native language is not American English. Going beyond Plain English, Inclusive English strategies allow for the development of messaging that is more authentic, impactful, and accessible.

Inclusive Spanish and Spanglish

Embracing culturally authentic Spanish and Spanglish strengthens trust, deepens connections, and positions brands for growth in an evolving U.S. Hispanic market. It is about Culture and Language, not just one or the other. The problem with translations? See our Transcreation page.

Contact Rico

Client Testimonials

  • I love working with Rico! His sentences are tight, his word choice exact, his transitions breezy. Whether it's reviewing copy I've written or working together live on a document, Rico not only improves the material, but also makes me a better writer. The quality of Rico's work has earned my highest — and spontaneous — praise: “You're so #^%* good!

    — Cecily Sommers, Business Futurist, Author

  • My recent collaboration with Rico Vallejos has profoundly reshaped my appreciation for the art of communication. His ability to transmute intricate concepts into compelling narratives was nothing short of remarkable. Rico's talents shine brightly in a field where nuance and resonance are paramount. His contributions were instrumental in elevating our project to new heights, and I have no hesitation in speaking about his unparalleled skill set.

    — Yvette Baudelaire, MS
    Baudelaire Consulting, LLC

  • Rico’s quality of work is superb, his teams always include only top talent, and he’s very organized about projects. I highly recommend his work and his teams.

    — Pat Anderson
    Pearson Assessments

  • Rico is responsive, innovative, and confident. I enjoy working with him, he gives genuine, timely feedback, and he always comes through with rush projects. His work is flawless!

    — Nicole Harrison, CEO
    SN Digital Agency

Purpose-Driven Storytelling

From financial services to healthcare, we work with leading B2B and B2C brands to build a healthier world. Our common thread is a commitment to holistic well-being—helping individuals and communities thrive financially, physically, mentally, socially, and spiritually.

Our Commitment

We incorporate these values directly into our philanthropy and community initiatives. Our work is guided by the preamble to the World Health Organization’s constitution:

True Health:

“A state of complete physical, mental, and social well-being, not merely the absence of disease or infirmity.”

A Universal Right:

“The enjoyment of the highest attainable standard of health is a fundamental human right for everybody.”